Splash Mountain One-of-a-Kind Sponsorship Pitch Book.

Currency:USD Category:Collectibles / Disneyana Start Price:600.00 USD Estimated At:1,000.00 - 2,000.00 USD
Splash Mountain One-of-a-Kind Sponsorship Pitch Book.
Winning Bid Undisclosed
This item SOLD at 2020 Aug 15 @ 18:03UTC-7 : PDT/MST
All items are sold as is. Contact Van Eaton Galleries for condition reports and shipping information. 21% Buyer's Premium for all lots.
(Disneyland, 1985) An incredible one-of-a-kind sponsorship pitch book for "Brer Rabbit's Splash Mountain." Imagineer Tony Baxter conceived of the attraction in the summer of 1983, as a way to attract guests to the often empty Bear Country area of Disneyland. Baxter and his team developed the concept of Zip-a-Dee River Run, which would incorporate scenes from Song of the South. The name was later changed to Splash Mountain after then CEO Michael Eisner's suggestion that the attraction be used to help market the 1984 film Splash. As the project progressed, and budgets expanded, the park searched for a corporate sponsor to help alleviate the rising costs. This hand-constructed pitch book was specially created in 1985 for Peter Nelson, the head of domestic marketing at McDonald's. The book was created a full two years before construction on the ride would begin, and 4 years before the attraction's opening. The 11.5"x15.5" multi-ring binder has a vinyl cover with an applied hand painted title that is enhanced with trimmed and applied photographic images of Brer Rabbit, and Brer Frog. Gold lettering at the bottom of the cover reads "Prepared for Pete Nelson, October 10th, 1985." The interior contains (11) double-sided pages and one single sided page. Using photographic reproductions of early concept art as well as McDonalds themed concept pieces, the pitch explains the benefits of sponsorship at both Disneyland and Walt Disney World, as well as an overview of the attraction. Several pages include hand-painted and custom elements that enhance the printed elements. The book comes in a fitted hard sleeve, and is in fine condition with only minor wear and scuffing. This is an incredible look at the early development of one of the most popular attractions at the park, and a one-of-a-kind archive of the history and creation of Splash Mountain.