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Mickey Mouse Club Headquarters Creation Archive.

Currency:USD Category:Collectibles / Disneyana Start Price:800.00 USD Estimated At:1,000.00 - 3,000.00 USD
Mickey Mouse Club Headquarters Creation Archive.
SOLD
Winning Bid Undisclosed
This item SOLD at 2021 May 22 @ 14:35UTC-7 : PDT/MST
All items are sold as is. Contact Van Eaton Galleries for condition reports and shipping information. 21% Buyer's Premium for all lots.
(Disneyland, 1962-64) An incredible archive of documents relating to the creation and operation of the Disneyland Headquarters of the Mickey Mouse Club. The Mickey Mouse Club Headquarters was a park attraction from 1963 to 1964 and was housed within the Main Street Opera House. At the Headquarters, children could sign up for membership to the Mickey Mouse Club, meet costumed characters, and obtain special membership cards and badges. The Headquarters was strongly cross-promoted through segments on the Mickey Mouse Club television show, which hoped to increase park-attendance. This incredible archive contains documents and inter-office communication from the earliest planning of the Headquarters to its opening in January of 1963, to operational data from its final year in 1964. These documents were created, sent, and received by some of Disneyland's biggest names of the 1960s including Milt Albright, Donn Tatum, Card Walker, Ed Ettinger, Tommy Walker, and Dick Nunis, among others. Some of the highlights of this collection include typed documents with hand-written notes relating to the original planning of the Headquarters, including the suggestion that the Headquarters should be contained within the Opera House. Also included is operational data from the opening of the Headquarters, such as the number of membership applications filed, the number of member badges distributed, the costs of operation including a re-do of the interior of the Opera House, and much more. A hand-written concept for the membership application is included, as well as two copied samples of designs for the membership cards. There are over 150 pages of documentation in this incredible archive, which spans the entire history of the Disneyland attraction. The documents range slightly in size, with most pages measuring 11"x8.5". The pages were later transferred to document sleeves within a 3-ring binder for their protection and continued preservation. The archive is in very good condition with discoloration where staples or paperclips have caused some browning to some of the sheets, as well as some creases, folds, or other expected handling wear from use. This is the only such archive we have ever seen for this short-lived park landmark and provides a fascinating look into its creation and opening.