Disneyland Charm Bracelet Product Sample - Mickey & Dumbo.

Currency:USD Category:Collectibles / Disneyana Start Price:200.00 USD Estimated At:200.00 - 400.00 USD
Disneyland Charm Bracelet Product Sample - Mickey & Dumbo.
Winning Bid Undisclosed
This item SOLD at 2016 Nov 19 @ 13:17UTC-8 : PST/AKDT
All items are sold as is. Contact Van Eaton Galleries for condition reports and shipping information. 18% Buyers Premium for payment by Cash, Cashiers Check, Money Order, or Bank Wire. 21% Buyers premium for payments made by Credit Card, Debit Card, or PayPal.
(Disneyland, 1960s) Extremely rare product sample for a gold-tone Disneyland charm bracelet, from the collection of Jack Olsen. Features two Mickey charms, and (3) Dumbo charms. Measures 6.5" long. In good condition. In the mid-1950s, when Disneyland was nearing completion, a problem arose with park merchandise. Disney had an existing Merchandising Division in New York that operated under principles established by Disney’s Merchandising Executive Kay Kamen in the 1930s. However, Disney’s method had generally been to grant companies the rights to use Disney characters on their existing merchandise. For the new park, the need arose for products which had no existing licensee.
To oversee the new park merchandise, Walt hired an independent seller, Jack Olsen, who had worked with Disney in the past, to be the on-site Merchandise Manager. Under Olsen’s management, Disneyland used new merchandising practices that led to the much needed souvenir income that helped make the park a success during its earliest of years. Additionally, Olsen brought animation cels back into public sale for the first time since Courvoisier Galleries gave up their license in the 1940s.
Without Jack Olsen and the successful sale of Disneyland merchandise, the park, and The Walt Disney Company as a whole, wouldn't have survived as we know it today.
Throughout this catalog, you will find items that belonged to Jack Olsen during his time as Merchandise Manager for Disneyland. Many of these items are in various stages of development, as Olsen would be in charge of approving them for park sale.